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Wednesday, 10.04.2013

DAF successful relaunch

Stryme-ORS Playout Farm boosts DAF’s successful relaunch

After a short project period of less than four months, Stryme and ORS put their Playout Farm to the test on March 1, 2013, when their first joint customer, the German Investors Television (DAF - Deutsches Anleger Fernsehen) successfully went live with a brand new 24-hour program, revamped graphic overlays and the completely outsourced playout system.

While the private German TV station still takes care of planning, post production, ingest and live studio broadcasts in Kulmbach, Germany, the Austrian experts have set up the entire playout system for this showcase outsourcing project: STRYME provides the central storage via its GENESIX Advanced Media Asset Management (MAM) Server and uses a dedicated line to upload clips and video content via FTP to the MAM Server. Clips and video content are then transferred via Internet and integrated into the ORS broadcast. A VPN connection is used for steering and planning. The GENESIX Playout System comprises two fully redundant systems for a reliable 24/7 operation, ensuring both an uninterrupted playout and the entire graphics workflow. ORS guarantees a failsafe, around-the-clock broadcasting connection via satellite and ASTRA between Kulmbach and Vienna. Furthermore, ORS monitors the infrastructure day and night, and provides the required maintenance and support.

STRYME CEO, Mr. Goce Zdravkoski, points out: “In line with the TV station’s rebranding and new program format, we have redesigned GENESIX to offer even more versatility. We have individually tailored the MAM Server to enable flexible and simplified playlist planning, among others. We have also enhanced our graphics engine to allow for quick and easy changes of 2D and 3D graphic overlays. This is especially important for real-time news feeds and for any future graphics changes which DAF wishes to implement.”

DAF is one of the first TV stations to benefit from the Playout Farm’s unique advantages. Having chosen this outsourcing solution, DAF no longer incurs high costs for technical equipment, maintenance and monitoring. Besides that, the advanced redundant systems employed by ORS and Stryme significantly reduce risks by providing a 24/7 high-availability, secure and fail-safe service. Due to the fact that the playout system supports all industry-standard codecs and formats (DV, DVCPRO, MPEG2, D10, Sony XDCAM, P2, Apple ProRes, Avid DNxHD, etc.) it could be easily integrated with DAF’s existing infrastructure and workflows. As part of the project, the picture quality was significantly improved and the video format was converted to the 16:9 aspect ratio. New live streams (available via the DAF website at www.daf.fm) enhance DAF’s online video portal – the largest in Germany.

Dr. Conrad Heberling, Managing Director at DAF, greatly commends the sophisticated broadcasting technology: “The Playout Farm enhances our position as the only German-speaking business and investors’ television, and it maximizes our flexibility. Previously, we had to concentrate on the technical broadcasting issues in addition to our core business, and we operated playout separate from graphics. Now, we can focus on what we do best and offer our viewers quality entertainment over and above financial and stock market news. Playout and graphics are now reliably combined in the GENESIX system. We can feed in professional graphic overlays in real-time and adapt them as needed. These improvements have sparked new ideas for future programs and more innovative content. Stryme and ORS have opened the doors for us to unprecedented ‘future-proof’ aspects.”

Stryme and ORS have teamed up in 2012 to launch the innovative Playout Farm concept. Mr. Anton Zodl, ORS Head of DVB Operations, sums up: “The DAF project proves that the Playout Farm’s advanced workflow perfectly meets the needs of even large projects. It allowed us to effectively integrate the different project locations and easily overcome the seemingly long distances. The project was implemented in no time, and DAF has been operating its new station format successfully since the beginning of March.”

About DAF

DAF (Deutsches Anleger Fernsehen), the German Investors Television offers viewers around-the-clock information about various financial topics, online via www.daf.fm as well as via cable or satellite TV. With more than 30 editors, DAF counts among the largest stock market news television stations in Germany. DAF is a cooperation partner of the news channel N24, and forwards live reports from its correspondents at the Frankfurt and New York stock exchanges to N24. More than half of the daily programs are live broadcasts that are produced in DAF studios. These programs are online on each trading day. The full program, comprising financial tips and trends, company analyses and news from the trading floor as well as key information about DAX stocks and small and medium-sized joint-stock companies, can also be viewed via the TV station’s own online portal at www.daf.fm, complete with live streams. DAF’s financial video portal is the largest in Germany. It offers detailed information and thus helps investors make informed investment decisions. Access to the video portal, its more than 50,000 videos and more than 3,000 single values is free of charge.


 
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