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Wednesday, 29.06.2016

MADE IN AUSTRIA. USED IN AUSTRIA.

Austria's private and mobile TV stations turn to STRYME.

The long-term supplier of the Austrian Broadcast Corporation (ORF) and internationally successful broadcast solutions expert has reached yet another milestone. True to its motto “simplify your workflow”, STRYME has recently optimized and simplified the entire program planning, complete with ingest and playout system as well as graphics design for two key private Austrian broadcasters – ATV and 3MobileTV – using its innovative GENESIX VideoServer V6.

 

While the two private broadcasters could hardly be more different from each other, they both required an efficient, cost-effective and easy-to-use solution to step up their program management:

3MobileTV, part of Hutchison Drei Austria GmbH, the third strongest market contributor with over 3.8 million customers, aimed at transferring its externally produced channel ‘3Live’ into an in-house production. After all, 3MobileTV offers its customers more than 100 TV and radio channels as well as a large variety of high quality entertainment and information from around the world – an ideal choice for people on the move. STRYME was challenged to simplify the product range, playlist programming and playout, and incorporate the right graphics solution in music clips. To ensure optimum compatibility, STRYME installed the GENESIX Playlist Scheduler, GENESIX Graphic Package and GENESIX Playout Automation to plan music clips and program content, fade in dynamic graphics and enable a 24/7 operation.

                          

The programming workflow was thus reduced to a few simple steps. For example, music clips are simply copied to the GENESIX VideoServer and are used to create playlists.

Their playout, including logo and graphics, takes place at a predetermined time, using an SDI and H.264 transport stream. 3MobileTV then internally transmits the signal to its customers’ mobile devices. Guenter Lischka, Senior Head of Marketing at Drei states: “We value STRYME as a reliable, high-quality supplier for our 3MobileTV playout system. STRYME has been instrumental in making our in-house TV channel ‘3Live’ available to all Austrians using mobile devices, our 3MobileTV App or www.drei.at/3MobileTV on their Mac or PC. In short, GENESIX is the smartest playout, program planning and graphics solution we could find for 3MobileTV."

In the broadcasting industry, STRYME software solutions have become synonymous with state-of-the-art broadcasting, automation and control technology made in Austria. Whether locally in the home market or in Germany, France, Italy, Russia, USA, the United Arab Emirates or Southeast Asia, numerous internationally renowned broadcasters rely on the rock-solid, around-the-clock stability provided by STRYME’s out-of-the box solutions. For Goce Zdravkoski, the goal is quite clear: “Over the past five years, we have fast-tracked our strategic market expansion. The GENESIX VideoServer has proven its flexibility and versatility on numerous occasions and we are constantly honing the edge of our technology. I am therefore proud to say: We are ready for the mobility in future broadcast systems.”

ATV, Austria’s most successful private TV station among 12-45 year olds in the prime time slot between 8:15 p.m. and 10 p.m., required a proven hardware and software solution with maximum compatibility to run its studio, facilitate live coverage, news and sports broadcasts, and support the final countrywide transition to HD. In the light of future and changing viewer needs, STRYME also simplified the use of live recordings of news and sport programs for archiving and online viewing via ATV’s ‘Mediathek’. To meet the specific requirements, STRYME put its new generation GENESIX VideoServer V6 with a technically advanced HD support feature to use. GENESIX is a sophisticated, all-in-one failsafe solution that ensures broadcasting around-the-clock without the major costs and overheads of a traditional broadcast system.

STRYME CEO, Mr. Goce Zdravkoski, elaborates: “Our customers expect more, they expect a future-proof and technically sound solution. That is why we think ahead and provide even more benefits, more quality and more flexibility at a reasonable price with just a single system. The 4K UHD-ready GENESIX VideoServer V6 offers four times the resolution of HDTV. And, like its predecessors, it is a fully-fledged, highly flexible multi-channel video server solution with a built-in state-of-the-art graphics engine for real-time graphics feeds, advertisement and product placements on the fly.”       

                    

The system gave ATV a high degree of flexibility and ensured both, a smooth transition to HD and simple integration into existing processes. ATV programmers now benefit from more reliability, speed and ease of use.


 
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